The media owner has invested in four projects using a proportion of its 2024 revenue increase.
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Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let’s change that.
Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.
One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.
The organisation has dropped its plan to introduce ads into podcasts accessed via commercial streaming platforms like Apple Podcasts and Spotify.
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.
Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.
The conference highlighted how three key segments of the TV industry are adapting to “life after” and quickly building a new story for themselves.
The UK-based startup has gone live after four years of development. Launch partners include The Independent and The Guardian, alongside a host of music labels.
New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.
