The media research sector is set for an interesting future, finds Ellen Hammett.
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Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis’ Caspar Schlickum.
ITV’s underlying pre-tax profits were up 18% in 2015 to £865 million, while revenues were up 15% to just under £3 billion.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Tuesday night once again saw the second series of Happy Valley (9pm) cast a long shadow over its prime time competitors.
Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.
The UK’s desktop-using online populations remained steady at just under 45.8 million people in January 2016.