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Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May

Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.

After three punishing instalments, last night saw ITV’s Davina McCall: Life at the Extreme (9pm) planted the former Big Brother presenter in another thrilling environment.

Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.

With the reputational disaster engulfing JWT, some interesting – and risible – job titles emerging from the woodwork, and Campaign’s annual league tables and school reports, it’s been a busy week in adland.

Full report available at: Mediatel Connected > Online > Traffic Trends

The amiable rural excitement of Countryfile (BBC One, 6:45pm) outshined Friday’s soaps and Saturday’s deluge of light entertainment.

“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.

Sponsored content: It’s time for TV buyers to demand the same level of performance they’ve come to expect online, writes The Trade Desk’s James Patterson.

Sky Sports Mix, which will launch in the summer, will broadcast some of the biggest sporting events in the world and will be available at no extra cost to all subscribers.