On Saturday AT&T, the US’s third largest cable provider, announced that it is buying Time Warner for $85.4 billion (£70 billion); however, regulators must now consider whether the merger is fair to other US operators.
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Publicis’ Derek Morris will replace Sally Cartwright OBE who has chaired the board since 2010 and reaches the end of her allotted term of office.
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.
Despite the looming US Presidential election and snowballing post-Brexit coverage, almost all online news sites recorded declines in traffic in September.
Despite unprecedented world events, the national newspaper market failed to record many gains throughout September.
Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
VCCP’s Lee Baring looks to the future of television – and weighs up the odds of it ever going fully programmatic.