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Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
Is there any connected marketing at all in this supposedly connected consumer world? ITV’s commercial content director, Gary Knight, calls for a more holistic approach in this video interview.
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.
As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Both Haymarket titles will be folded into an expanded version of Campaign magazine.
Facebook’s UK agency partner said users who watch and share high volumes of video content will begin to see much more of it in their newsfeed over the next two years as the platform experiments with new video formats.