Cold Feet, Strictly Come Dancing and Sam Allardyce’s cameo appearance as England manager all topped the TV ratings chart in September.
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Brands will soon be able to target consumers while still respecting their privacy, writes Videology’s Jon Block. It’s time to start selling the benefits to the public.
Full report available at: Mediatel Connected > Regional
Brands must recognise that much of advertising’s impact comes from perceived waste, writes Zenith’s Richard Shotton.
In the wake of Facebook’s video measurement blunder, ISBA’s Mark Finney outlines the options for a transparent solution.
Cartoon: Samsung’s product recalls ends in tragedy
Full report available at: Mediatel Connected; TV
Patel takes over from Vicky Jacobs, who is taking time out of the agency for health reasons.
Senior figures from around the industry react to the latest IPA Bellwether report for the third quarter of 2016.
Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
