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Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work
The My5 channel will replace Channel 5+24, taking content from Channel 5’s video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio.
Lee Mabey, head of agency partnerships at Ladbible, is to become group digital director of Hearst’s digital sales team, alongside hires from Havas, Guardian and Maxus.
Football completely dominated June’s TV schedule, with both ITV and BBC One scoring healthy ratings for the Euro 2016 football tournament held in France.
The majority of online news sites saw huge spikes in traffic in the month of Brexit and UEFA Euro 2016.
The impact of voting to leave the EU might have seen share prices fall for some publishers, but newspaper sales certainly received a boost – at least in the short-term.
Stack I/O has been launched in response to growing demand from clients for better objectivity and transparency.