Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.
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Lionesses, a superhero, dementia… industry leaders put forward some of their favourite ads this year.
Announcing a new album on a podcast speaks to the unique opportunity advertising on this medium holds and could push this medium even further into the limelight.
Israel must be made to provide proof for its claims. A journalist’s job is to speak for the silent and not accept anything at face value.
Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down.
Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands’ websites and KPIs will need to change.
Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.
By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it’s an infinite resource.
Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?