The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.
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Investing in young talent is crucial and Nabs’ programme helps people get excited about the breadth and depth of opportunities in the industry.
The UK government’s AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively.
| Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.
On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.
“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.
CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense’s chief strategy officer breaks down why and explains the hurdles to change.
In 2025, the publisher intends to capitalise on its growth strategy through building out a stronger commercial offering around not only AV but also data and commerce opportunities for brands.