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Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.

Digital has an important role to play, but it’s time we stop talking down the classic billboard. For its ability to build trust, its scope for creativity and the attention it garners, the traditional OOH poster is here to stay. 

World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers’ embrace of multimedia platforms and formats to post-election uncertainty.

The acquisition steps up competition with rival Global, which moved into OOH in 2018.

Thinkbox, OMD and JCDecaux are among those that made the list.

StackAdapt used CTV, online video and display activity to raise the profile of Mubi’s platform as well as that of its theatrical releases.

Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.

James replaces Nick Wright, who is now heading the new Havas Play Network.

Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.