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Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.

James replaces Nick Wright, who is now heading the new Havas Play Network.

Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

The sales chief and former Twitter MD on not taking himself too seriously, how he hires people and innovating using AI.

Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.

Full report available at: Adwanted Connected; Publishing

Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.

A question is sent the user’s device that can provide information on awareness, consideration and more.

Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.