A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
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Following a successful 12-month trial, Sky AdSmart will roll out across Johnston Press’ national footprint over the next three years.
Full report available at: Mediatel Connected > Connected Surveys > Data
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
As if it was any surprise, last night saw The Great British Bake Off (BBC One, 9pm) outshine all the competition.
Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.
Speaking at a data marketing event hosted by AdRoll on Wednesday, Wired editor David Rowan described a not-too-distant, hyper-intelligent world where mobile devices can read human emotions and respond intelligently.
The two-year rights deal with NFL will see the BBC show live coverage of all three International Series games at Wembley, as well as the world-famous Super Bowl.
There’s something strange going on at the moment, which is quite difficult to get your head around, writes Raymond Snoddy.
Full report available at: Mediatel Connected > Display > Online