Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?
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Wednesday brought another evening of pageantry, celebrity, glamour and award-dispensing to ITV’s screen.
January was a good month for commercial broadcasters, with no declines recorded across the board.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Whatever the papers say, it is very likely the ‘Scottish referendum effect’ will come into play and produce a vote for the status quo, writes Raymond Snoddy.
Magazines are proof that print is still very much in demand, with the latest NRS results for the January – December 2015 period pointing to a loyal, inky-fingered audience.
Just three out of the 13 recorded newspaper brands currently have more readers in print than any other medium – with the decision to close the Independent’s print operations earlier this month looking to be a justifiable move.
Full report available at: Mediatel Connected > Display > Press
BBC One scored a successful evening last night, claiming eight spots in Tuesday’s top 10 shows and securing the 9pm slot with Happy Valley.
Full report available at: Mediatel Connected > Online > Traffic Trends