More Newsline articles
July was a good month for online newsbrands, with just one national title down over the period.
Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection’s Catherine Becker.
Last night saw the third episode of The Great British Bake Off’s (8pm) sixth series gain even more momentum as the live audience jumped all the way to 10 million viewers on BBC One.
In response to calls from vloggers for greater clarity surrounding commercial partnerships, the ASA has published new guidance to help them better understand how and when advertising rules apply to their vlogs.
Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
Last month’s negotiations between the government and the BBC were far more intense and potentially malign than has been previously realised, according to a soon-to-be-published book.