There are some object lessons in Ikea’s latest advertising approach for other multinational brands, writes Dominic Mills.
More Newsline articles
This weekend’s TV finally brought about the return of the annual monolithic clash between two of Saturday night’s biggest shows.
BARB has announced the results from the beta launch of the first joint-industry, audited measure of viewing to online TV in the UK.
Anna Sampson leaves MediaCom after five years to lead Magnetic’s research department.
The summertime lull continued for national newspapers in August, with no titles across the three markets recording any notable change in circulation.
Ipsos MORI has also been appointed as the chosen provider for the published media industry’s new audience measurement service.
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
Thursday night’s TV schedule saw BBC Two jam pack in not one, but two new comedy shows that attempted to bring something a little different to viewers’ screens.
Data science and digital tech have captured the attention of the ad business – but don’t forget about the people, writes UKOM’s Douglas McArthur.
