The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
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Ahead of the Automated Trading debate, Results Internationals’ Mark Williams provides analysis on the merger and acquisition activity in the adtech market.
After the recent death of baseball legend Yogi Berra, ZenithOptimedia’s Richard Shotton reflects on some of his famous quotes – and says that marketers can learn a lot from his wisdom.
Thursday night brought a glut of viewers to BBC One, as the hugely successful sixth series of The Great British Bake Off (8pm) kicked off the beginning of the end with a deluge of tortuous chocolate-based tasks.
The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.
The absence of marketing professionals from many boardrooms is a “remarkable” and “worrying” problem the CEO of Camelot UK Lotteries, Andy Duncan, has said.
Content marketing agency Archant Dialogue has appointed the Daily Mail’s Jon Lilley and Ubisoft’s Alan Dykes to its senior team.
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Anyone who values British broadcasting should be opposed to the ideas of the Culture Secretary, writes Raymond Snoddy.