MEC’s Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.
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Primesight’s Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.
Trinity Mirror has confirmed that it is in talks to buy regional publisher Local World, in a deal that could be worth up £200 million.
Do advertisers over-estimate the importance of audiences and under-estimate the importance of targeting people by situation or context? Richard Shotton looks at the evidence.
Friday night saw the return of gimmicky reality show Gogglebox (9pm), which came back for a sixth series while managing to net its biggest début audience yet.
Full report available at:Mediatel Connected > Connected Surveys > Data
Google’s Doina Harris has been appointed vice president of the Advertiser Technology Group (ATG) in EMEA, while SAP’s Michele Weber joins as vice president and head of ATG global marketing.
Thursday night saw radical broadcaster Channel 4 once again push the boundaries of television by basing yet another semi-reality show on real people who are desperate to get on TV.