Sky Media has chosen Yospace, a specialist in multi-screen ad delivery, to provide a “dynamic ad replacement solution” for Sky Go, the broadcaster’s online and on-demand service.
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Full report available at: Mediatel Connected > Direct > Doordrop
Rubicon Project is to become Mediaocean’s automated guaranteed partner for its direct advertising business.
Despite a deluge of live sports coverage on offer, the past weekend’s TV saw the usual suspects clamber their way to the top.
Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Running for six weeks, the Newsworks campaign aims to remind people of the ‘unique role’ newspapers play in setting the national agenda and influencing opinion formers.
Full report available at: Mediatel Connected > Connected Surveys > Data
News UK has appointed David Wilcox as sales director for The Sun and Tammy Willson as sales director for The Times and The Sunday Times, it has been announced.
Speaking at the Digital Media Strategies conference on Wednesday, Trinity chief Simon Fox said that The New Day will take on a similar approach to brands and instead have a “very active” social push.