Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…
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Full report available at:Mediatel Connected > Connected Surveys > Data
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
Alongside easing revisions to marketing budgets, optimism regarding marketers’ wider industry financial prospects continued to wane in the third quarter of 2015.
Wednesday night brought the eleventh series of cringe-powered reality show The Apprentice (BBC One, 9pm) to the nation’s screens, as another hoard of buzz-word spouting ‘professionals’ entered Lord Sugar’s arena.
Whatever the reason for the shock departure of the BBC’s director of TV – and there could be many – it brings to attention a much bigger danger facing the Corporation.
Full report available at: Mediatel Connected > Connected Surveys > Data
Digital advertising needs to bridge its creative chasm to counter the ad-blocking threat, argues VisualDNA’s Jim Hodgkins.
ZenithOptimedia’s Richard Shotton explains why being able to target consumers by their emotions is something that advertisers should be taking advantage of.
From innovations in mobile and out-of-home, to the ad-blocking debate, Susan Perolls and Clare Johnson, Loudmouth PR, share their key take-outs from this year’s ad:tech London.