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Raymond Snoddy reports on this year’s International Broadcasting Convention – where all anyone wanted to do was talk about Netflix.
How can advertisers help consumers better understand – and trust – how their data is being used? iProspect’s Alistair Dent explores.
ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
MEC’s Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.
Primesight’s Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver’s TV show about sugar in our diets, Dominic Mills picks apart Coke’s responsive advertising campaign.
Trinity Mirror has confirmed that it is in talks to buy regional publisher Local World, in a deal that could be worth up £200 million.
Do advertisers over-estimate the importance of audiences and under-estimate the importance of targeting people by situation or context? Richard Shotton looks at the evidence.