We need to move our attention away from the micro moments – where brands display their meaningfulness – towards the magic moments where those brands are built, writes David Brennan.
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While people spend the most time online on PCs and laptops, smartphones are fast closing the gap, according to new figures from the IAB and UKOM.
Hipkiss is the latest in a series of hires looking to bolster DCM’s commercial arm.
Tuesday evening’s two soap options saw the episodic dramas deal with two very different deaths in equally diverse manners as Emmerdale’s slightly more comedic spin on dealing with grief secured the top spot for ITV.
July saw the UK’s desktop-only online population remain static with a total of 45.4 million visitors using the internet over this period.
Taboola’s personalised content recommendations will be integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletterand The News, Portsmouth.
Anonymous sources have indicated that the tech giant has been in preliminary talks with Hollywood executives over the past few weeks to gauge interest into the move.
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This past weekend might have possibly heralded the end of an era for ITV as its tired, ailing golden goose, The X Factor, showed serious signs of terminal illness as the nation’s apathy finally spread to its heart.