There might very well be a place for science to go with adland’s art – but M&C Saatchi’s ‘magic formula’ entirely misses the mark.
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The Ashes will be broadcast as part of 210 days of international Australian cricket to be shown on BT Sport between 2016 and 2021.
The Exchange Lab’s Chris Dobson, formerly executive vice president and general manager at BBC Worldwide, argues that in order to stay current, change is required at the Corporation
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This past weekend saw BBC One dust off its long-running medical drama Casualty and attempted to administer a punch of adrenaline straight to the heart with two very ‘special’ episodes.
YuMe’s Annie McNamara joins LoopMe as director of AV, while Teads’ Andre Eaglestone and Affectv’s Hannah Brookman join as directors of international sales.
July was a good month for online newsbrands, with just one national title down over the period.
Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection’s Catherine Becker.