Ipsos MORI has also been appointed as the chosen provider for the published media industry’s new audience measurement service.
Showing 11521-11530 of 62,439
More Newsline articles
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
Thursday night’s TV schedule saw BBC Two jam pack in not one, but two new comedy shows that attempted to bring something a little different to viewers’ screens.
Data science and digital tech have captured the attention of the ad business – but don’t forget about the people, writes UKOM’s Douglas McArthur.
There is strong evidence to suggest that low prices damage the performance of a product, writes ZenithOptimedia’s Richard Shotton. So why doesn’t a brand at any other price taste so sweet?
Last night saw BBC One net the late evening prime time slot with a strong mixture of The Great British Bake Off (8pm) and one-off travelogue featuring a very familiar face.
News UK also announced that the current Sun editor, David Dinsmore, will become News UK’s chief operating officer, and will be replaced by Tony Gallagher – currently deputy editor of the Daily Mail.
The latest Newsworks campaign should be seen as a decent and worthwhile piece of work promoting national newsbrands – but the next step must have a stronger focus on celebrating journalism.
How can media agencies take advantage of artificial intelligence to deliver planning insight? Geoff Copps explores.