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In a move which could have a major impact on both consumers and retailers, Google has announced that it will be introducing a ‘buy button’ to its search results.
Full report available at: Mediatel Connected > AV > Radio
As YouTube enters its 10th year, Newsline hears from a host of media experts to find out what the future might hold for the world’s largest online video platform – and what challenges are on the horizon.
Mobile digital advertising revenues from UK publishers grew by 80% year on year in the first quarter of 2015, according to new research from Deloitte and the Association of Online Publishers.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
Proctor & Gamble is the latest advertiser to land itself in hot water with the ASA over the use of vloggers, following a complaint that a YouTube video for Max Factor wasn’t obviously identifiable as advertising.
Starting April with a spring in their step, UK commercial broadcasters recorded healthy increases in revenue, with all but one down on the previous year.
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We should be very wary of the home office’s plans to give Ofcom the power to vet programmes before they are broadcast, warns Raymond Snoddy.