The new app will support geo-targeted, in-stream and native advertising – but Trinity Mirror is still committed to print and wants to win the “going backwards” race.
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For the six months ending 31 March 2015, the publisher, which sold off a number of titles and cut more than 400 staff last year, reduced total pre-tax losses to £1.3 million.
Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its “last-event” role, so how did Waitrose go about tackling this?
Dominic Mills argues that Dentsu Aegis’s acquisition of John Brown Media – undoubtedly driven by iProspect – will force more than a few agencies to think: where-the-bloody-hell does this leave us?
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
The first quarter of 2015 saw the value of global smartphone sales increase 8% year-on-year to reach a record $96 billion, according to GfK.
Dentsu Aegis Network has acquired John Brown Media for an undisclosed sum as it looks to strengthen its content proposition for its global clients.
The promotion comes following a strong quarter for the out of home industry, with revenue close to £300 million for the first time.