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Chango’s Andy Smith will help launch Vibrant’s original In-Text format – green double-underlined hyperlinked words within editorial – as a programmatic format.
Sky AdSmart, currently only available for linear broadcast, is to roll out onto the broadcaster’s on-demand services within the next few weeks – and on Sky Go linear by the end of 2015.
The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
Brands using the Internet of Things for the sake of it risk annoying consumers, industry has heard – and that building brand value and improving consumers’ lives should be at the forefront of all connected strategies.
Full report available at: Mediatel Connected > Connected Surveys > Data
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?
Nigel Walley, the MD of consultancy Decipher, said the cost of technology and content rights were now key factors governing a gradual acceleration of regional economies of scale in a rapidly changing market.
The 84-year-old is expected to remain chairman of the company as his son James is named as successor.
In a bid to offer up some relief to the never-ending onslaught of brooding and gritty police procedurals littering the nation’s TV screens, last night saw BBC One launch hilariously earnest thriller The Interceptor (9pm).
