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Full report available at: Mediatel Connected > Connected Surveys

Sitting alongside Dennis’ portfolio of technology sites – IT Pro, Cloud Pro and Expert Reviews – Alphr promises a “unique and provocative” voice in the UK market, covering technologies which are changing consumers’ lives.

The Daily Mail continues its unrivalled dominance with a combined print, PC and mobile readership of 29 million, with mobile now accounting for a significantly higher proportion of its readership than print and PC.

The latest findings from NRS PADD, which cover the period April 2014 – March 2015, paint a healthy picture for magazines, with mobile and tablet playing an increasingly significant part in magazine readership.

Last night saw both of the BBC’s terrestrial channels treat viewers to the return of two successful shows, with Key Mellor’s drama The Syndicate (9pm) providing the biggest prime time draw.

Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.

WPP’s programmatic platform Xaxis has announced the launch of a new mobile-first advertising business designed to combine scientific insight into how audiences perceive, relate and react to advertising.

May, who takes over from David Hellier who is leaving after just eight months in the role, has been head of communications for the Institute of Directors since August 2013.

Full report available at: Mediatel Connected > Connected Surveys

ZenithOptimedia’s Richard Shotton argues that regionalisation is the clear winner for boosting brand noticeability and appeal.