Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what’s in a name? A lot actually.
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Powered by desktop ad-blocker Adblock Plus, the new Android browser will automatically block “annoying” adware, as it looks to speed up mobile browsing and save battery life.
Full report available at: Mediatel Connected>AV>Television>Digital/Franchise CPTs
New figures form Decipher’s bi-annual Mediabug report reveal how growth in usage of subscription video on-demand (SVOD) services, such as Netflix and Amazon Prime, has been solely due to those over the age of 35.
UKTV has reported record ratings, revenue and profit in 2014, driven by its continued investment in exclusive and original programming.
Full report available at: Mediatel Connected>Viewing and Social>Channel Figures
It might look like a counter-intuitive act, but the highest ‘pronking’ antelopes are the most successful – is the same true for advertisers,
To help estimate total campaign ROI and discover “inspirational” radio ads, the RAB has launched two apps for both advertisers and agencies.
As it looks to better connect advertisers with its brands’ online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
In her new role, Jones will lead the newly-joined marketing and insight teams to help underline the importance of cinema-going audiences and how brands can inform customers’ decisions.
