For the second week in a row ITV’s new crime thriller Safe House secured the 9pm slot for the commercial broadcaster as Captain Happiness himself, Christopher Eccleston, continued to protect a family in his care.
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How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he’ll be ticking.
Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.
In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.
comScore has today launched a collection of key advertising metrics to independently allow media sellers around the globe to showcase the “true” quality of their ad inventory.
Metrics are the cloak of the mediocre and ‘numbers people’ are destroying the wonder of creativity, writes Route’s James Whitmore.
This weekend saw Britain’s Got Talent (8pm), ITV’s hugely successful Saturday night serving of frothy family fun, secure its biggest audience so far this series.
Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.
Full report available at: Mediatel Connected > Online > Traffic Trends
UCAS Media managing director Jeremy Phillips asks what it will take for brands to become successful publishers by sheer chance.
