New research from Havas Media Group and Sky Media has revealed the effectiveness of mobile when it comes to building brands – with awareness more than doubling after mobile consumers viewed ads from participating brands.
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Thursday night saw BBC Two’s critically acclaimed sexy-serial killer show The Fall (9pm) up the tension as Gillian Anderson’s DSI Stella Gibson moved closer to catching her man.
On Sunday 23 November, the second ad break of the US political thriller will feature a three minute film, documenting the kidnapping and escape of two Times journalists in Syria earlier this year.
The latest ABC results for online newspapers saw both MailOnline and Independent online break all-time traffic high records.
Advertisers are increasingly running video campaigns across multiple devices – including computers, mobiles and connected TVs – reveals a new study from Videology.
Health, appearance and happiness have all taken a “significant knock” since 2008, Kantar Media say, leading to “profound behavioural changes” in the relationship between consumers and food.
Nielsen will not require consent and will be unable capture viewing on mobile devices, but using an audio recognition tool will be able to assess what content is being watched.
For the first time since it reared its maggot-infested head on Sunday, last night brought the first real competition for the latest series of I’m a Celebrity… Get Me Out of Here! (9pm).
As Ofcom kick-starts its investigation into Premier League TV rights, Raymond Snoddy says, as usual, it is the fans who will suffer the most in the search for “perfect competition”.
October saw just one commercial television channel record any notable revenue growth, while the majority of the remaining few recorded declines.