2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.
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Programmatic specialist Infectious Media has announced a new service that deploys ads on desktops and tablets “within milliseconds” of a TV advert appearing.
Last night saw the first lucky campmate finally being released from the TV compounds of I’m a Celebrity…Get Me Out of Here! (8:30pm) with viewers deeming ex-Premier League footballer Jimmy Bullard no longer worthy.
Vodafone is in talks with Tesco to buy its loss-making video on-demand service Blinkbox, according to various reports.
Black Friday saw the nation flock en masse to the discounted high streets. Now, it’s time for retailers to flog reduced stuff online. So what do our industry experts have to say about Cyber Monday?
According to data released by measurement company Nielsen, the UK’s online population remained almost static throughout October, witnessing a slight 0.2% increase which brought the total to 38.7 million unique users.
TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
This week’s winner managed to come out on top amid the Black Friday chaos with a broadband offer too good to refuse.
As the ASA bans a string of ‘misleading’ YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
Feeling a price rise is unfair is one thing – but will consumers let it impact their behaviour? ZenithOptimedia’s Richard Shotton uses new research to find out.