The findings of the neuroscience-based research conclude that the general industry view that it is the platform that drives behaviour, rather than the content, should be called into question.
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On Wednesday BSkyB acquired 21st Century Fox’s 100% stake in Sky Italia and its 57.4% interest in Sky Deutschland, in a deal worth almost £7 billion.
Tuesday night saw James Nesbitt’s mission to maintain a perma-scowl and find his lost son continue, as gruelling drama The Missing (9pm) topped off a successful evening for BBC One.
New findings and a progress update have been shared with industry from BARB’s Project Dovetail – the measurement body’s new hybrid measurement system for full cross-platform reporting.
Channel 4 claims it is the first first broadcaster in Europe to develop a programmatic platform for agencies to buy VOD ads against its unique audience segmentation as part of a partnership with Freewheel.
The picture postcard 1950s-set crime drama opened up with 5.2 million viewers at the start of October and features a tortured vicar and a Gruff Geordie cop called Geordie, his partner in bromance and crime-solving.
A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform’s native advertising.
A merger between the Newspaper Society and the Newspaper Publishers’ Association today sees the formation of a new “united voice” for the UK’s £6 billion national, regional and local news media sectors.
9pm last night brought the eighth and final episode of Downton Abbey’s (ITV) fifth series which saw the Crawleys up sticks and head for the smoky and hedonistic metropolis of London.