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The National Readership Survey (NRS) has today released its latest figures combining both print and online readership – showing mixed fortunes for UK newsbrands.
The latest NRS national newspaper figures once again chart a steady decline in print, with no titles recording any growth in readership at all for the period April 2013 to March 2014.
The inclusion of mobile and tablet data in NRS PADD will allow us to fully harness the power of news and magazine brands to reach a wider, more fragmented audience, writes Jide Sobo, head of mobile, MEC.
The TV adaptation of the How To Train Your Dragon films has been picked up by Netflix in a deal that will see the on-demand platform gain exclusive rights.
The move will see the Financial Times offer advertisers ad time as opposed to ad space, with the newsbrand’s commercial lead describing the current system of buying a set number of impressions as “fundamentally inequitable.”
The vice president of the European Magazine Marketing Association, a former managing editor of The Sun and a co-founder of Innocent smoothies amongst those to join the board.
Multi-platform video services provider Vubiquity has announced the acquisition of UK-based FilmFlex Movies – one of the largest video on-demand providers outside of the US.
As the battle for sporting broadcast rights grows ever more competitive, is it time to move to a tender process where the winners are judged on a wider set of criteria than merely the size of the cheque? asks Raymond Snoddy.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.