Would England be able to beat Italy in the social media stakes?
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Tuesday night saw a young Inspector Morse tasked with bolstering ITV’s defences as BBC One held on to the audience magnet with coverage of FIFA World Cup 2014 for the third night in a row.
Print is still a hugely effective advertising medium, writes Rufus Olins – and if you want proof of that, don’t look at the numbers alone; ask an advertiser who isn’t chronically anxious about proving their tech credentials.
Videos featuring cars and animals are most likely to engage UK online video audiences, according to new research from technology firm Coull.
Tablet owners are significantly more likely to use over-the-top service apps such as Netflix, than those offered by both TV networks and operators, according to The Diffusion Group.
Millward Brown Vermeer will work with global CMOs and brands to help drive marketing strategy and brand-led business growth.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
Dobson, who joined the company in January 2014 as its non-executive chairman, extends his responsibilities to drive business growth on an international scale, working alongside CEO James Aitken.
Monday night once again brought a bevy of FIFA World Cup 2014 action but only one singular game managed to make any kind of impact as the nation’s three favourite soaps managed to outperform the footballing frenzy.
The plethora of over-the-top on-demand TV businesses has been talked up as a threat to ‘traditional’ TV since the early 1990s, writes David Brennan. But maybe – finally – the threat is beginning to become significant…
