In the last of the series, ID Comms’ David Indo looks at transforming behaviours to maximise the value of your media agency – and outlines eight steps to a more valuable relationship.
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The past weekend brought a smorgasbord of ‘event’ live television in an effort to tempt viewers away from the unseasonally seasonal weather.
In what was largely a tough month for the industry, only the ‘i’ recorded any growth in the daily market, as the Sunday Times and Observer show strongest growth amongst the weekend titles.
In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks back at the key take-outs from the 2014 Apple Worldwide Developers Conference.
With online video becoming an increasingly important channel, Exponential’s Tyler Greer argues treating it like TV risks losing its differentiation.
BBC Research and Development has announced that it will trial ultra-HD broadcasts during this year’s FIFA World Cup.
Station face-lifts, pop-up malls and grocery delivery lockers across all zones will be commonplace over the next 24 months says TfL’s retail development lead.
Freeview and Digital UK’s shareholders, which include the BBC, Channel 4 and ITV, have said that they will back a five-year plan to support the development and marketing of a connected TV proposition.
Coverage of the Live International Football game started at 7:30pm, with the action from sunny Florida (beats Wembley) kicking off at 8pm.
The New York Times has launched NYT Opinion, the first digital product to offer a standalone subscription to all of The Times‘ opinion coverage, alongside a continuous feed of commentary from around the web.