After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills – but it will need many more if it really wants to get into different territory.
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A High Court has ruled that YouView infringes a trademark owned by independent telecommunications company Total Ltd., meaning that YouView could be forced to change its name.
With the weekend schedule cluttered with FIFA World Cup 2014 action, it was no surprise to see the much awaited début of the England team come out on top, even if the squad didn’t actually manage to defeat Italy.
Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
The four hour event pulled in an average audience of 8.1 million viewers, with just over 2 million of these enjoying the opening celebration and the intense game in HD.
Following the lead of Apple, retail experts have said Britain’s ailing high street shops should swap traditional customer service with ‘customer experience’ to ensure long-term survival.
The e-commerce service which allows consumers to buy products online and collect them in-store will not survive the next five years as new home depository services launch, a leading retail expert has said.
From now, customers will start to see the ITV Player app automatically download onto their device as part of a phased roll out over the coming weeks, giving them access to content from all ITV channels and CITV.
A new study from the Reuters Institute for the Study of Journalism reveals the influence journalists have on Twitter, with Caitlin Moran, Jon Snow and Grace Dent topping the list of most followed….