Technology is redefining the advertising landscape – but don’t let the digital dazzle overshadow the opportunities of established out of home, argues Martyn Stokes, chief strategy officer, Kinetic UK.
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With just two weeks to go, Media Playground is once again shaping up to be one of MediaTel’s calendar highlights, with delegates from across the industry congregating for a packed day of lively debate and innovation.
BT’s investment in fibre optic saw 1.3 million more premises taking fibre this year, almost doubling the number of homes and businesses now connected, as it reports strong financial results.
As Lord Patten stands down as chairman of the BBC Trust, Raymond Snoddy examines both his legacy and the implications of his early departure – and suggests some likely candidates for a replacement.
The new tech allows users to perceive reality with digital and virtual content overlaid directly on to their surroundings.
Richard Marks argues that BBC’s Playlister service reflects the blurring of the lines between radio and music streaming services – but these do not have as defined a role as radio or even a successful commercial model…
ITV has taken a majority stake in the US producer of Pawn Stars UK, Counting Cars and Bravo’s Real Housewives of New Jersey as it eyes an international portfolio.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Happy Valley (9pm) saw Sarah Lancashire’s bruised and broken copper, Catherine Cawood, spend an hour of prime time telly flitting between looking haunted, rattled and damaged.
The news comes after Patten, 69, underwent major heart surgery late last month which he said was successfully treated with a combination of bypass surgery and angioplasty.