A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills – and if industry doesn’t bite the bullet soon, there’s a danger it will fall even further behind.
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Snapchat has announced that it is to introduce advertisements in the US; however, the platform has assured its users that the ads will not be “creepy” or “targeted”.
Customers expect a seamless, cross channel interaction with brands; however, there’s a fine line between effective targeting and getting creepily close. Marketers have their work cut out.
Soeder, who joins iProspect from Greenlight, will be responsible for the company’s natural search team, and is the latest in a series of hires which iProspect hopes will “carve its place as the digital media agency of the future.”
September saw some big revenue losses for commercial television broadcasters, resulting in total terrestrial TV revenue dropping -3% on last year.
In a move which looks set to further highlight the company’s “long-term commitment to creating premium video with authentic storytelling,” AOL has announced its first UK Originals series.
Thursday night saw ITV launch a new four-part historical drama, with the first episode of The Great Fire (9pm) warming up viewers’ autumnal screens and resulting in a prime time hit.
This week Simon Andrews, founder of Addictive!, looks at the impact ad fraud is having on the digital landscape, new devices from three of the big players and developments in China.
September highlights include the dramatisation of Cilla Black’s early life, the return of Downton Abbey and the BBC and ITV’s big reality shows.
It was a mixed bag of results for online news sites in September, according to the latest ABC findings – but a slight improvement on August’s figures.