In place of a straight-laced Anna Ford and David Frost, viewers were instead treated to a line-up of friendly chit chat, news and reassuring facial expressions.
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The relationship between social media and TV viewing has come under scrutiny by NBCUniversal’s Alan Wurtzel, who has said that the likes of Twitter and Facebook are not yet game changers able to influence television viewing.
UKOM’s James Smythe argues that the greatest obstacle in growing online brand advertising is a lack of confidence in the medium caused by uncertainty amid the complexity of data and solutions.
The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
Jones, who has been leading the company since November 2013 in her role as chief operating officer, is promoted effective immediately.
ITV’s breakfast slot kicked off a new era today as Susanna Reid – poached from BBC breakfast – launched the much-anticipated Good Morning Britain.
On Channel 4, Lester Nygaard’s (Martin Freeman) world continued to close in around him as an idealistic young cop started to poke around the recent deaths in the sweet little Minnesota town featured in Fargo (9pm).
The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.
As Google, Apple, Facebook and Amazon all report earnings, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market – and what marketers need to watch out for.
Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…
