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The Internet Advertising Bureau has today lifted its advisory on viewable impressions for the display advertising market, giving a green light to trade against viewability for the first time.

A viewablity standard does little to improve the odds of a client’s ad actually being seen, and it does even less to effectively tackle the more serious problems of fraud and campaign inefficiency, says Marco Ricci, CEO of Adloox.

The new app allows TV viewers to follow shows with personalised news and social feeds, follow other users with shared interests, discover what to watch with a personalised TV guide and interact live with programmes.

Forrester research tells retailers they must optimise the entire purchase journey and deliver a unified experience across multiple devices.

British Airways’ High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch – and although at heart this is about good old content marketing, this time there’s a thoroughly contemporary twist…

YouGov’s Connected Devices 2014 report found that just over a third of adults specifically look for devices they can connect to existing devices across their home network

The past weekend saw four of the most talented people the country has to offer once again join forces to save Saturday night TV and bestow their humble judgement on the masses of the great unwashed clamouring to be on TV.

Newsworks’ second annual Shift event looked at the changes that newspaper publishers are going through as they deliver journalism and advertising in ways to suit the changing needs of readers and marketers.

Speaking at the annual Newsworks Shift conference on Thursday, the CEO of advertising group WPP said that Publicis Omnicom Group faces “significant structural issues” that although not impossible, will be difficult to overcome.

Following an increase in its print run earlier this year, the London Evening Standard is the only title to record any yearly growth in circulation, according to March’s ABC figures.