Publishers experimenting with native advertising risk commoditising content and losing what makes them unique, Northern & Shell’s digital sales lead has warned.
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In the midst of the entire patriotic binge-watching on the other side, ITV’s best hope of the evening came in the form of a double trip to the tumultuous, yet picturesque, village of Emmerdale.
As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.
The deal will see talkSPORT sell digital audio and display advertising through Audioboom’s network of sports websites, mobile apps and content, giving agencies and clients ‘one-stop’ access to a number of channel partners.
Through the use of new macro systems, super high-speed cameras and 3D octocopters, the series hopes to capture the story of animal flight in a way that has never been seen before.
Sky has announced that its internet streaming service Now TV has been made available on PlayStation 4 consoles, giving gamers access to a range of films, live sporting action and 10 pay TV channels.
AOL is to place all of its reserved online inventory into its own demand side platform – automating the entire ad trading process.
Thinkbox has announced that TalkTalk, the TV, broadband, mobile and home phone provider, is joining the organisation as an Associate Member.
After being abandoned for the last few weeks, the Commonwealth Games: Opening Ceremony gave people the excuse to escape the long sunny evenings and once again return to gawp at their telly box while coming over all patriotic.
Teeman will oversee Bloomberg Media’s advertising sales efforts, focusing on “innovative revenue models” and expanding into new markets as part of Bloomberg’s new consumer media strategy.