From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media’s CEO Simon Rees.
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Big Data is set to define the future of the media in many ways, says Andy Brown, CEO, Kantar Media – and there is no doubt that all media businesses need to adapt their models now if they are to continue to compete.
IPC Media has announced that it has entered into a 30-day consultation with staff about the potential closure of Nuts and Nuts.co.uk, a decade after it hit the shelves.
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads – whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
Ad-blocking is running at up to 20% of all registered users across a range of leading sites, so it should be a major talking point for the industry, but it has rarely been debated. This Wednesday sees all that change…
London Live – the first television channel dedicated to the UK’s capital – is set to officially take to the air on Monday evening.
New research from Twitter and Thinkbox reveals how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a part of conversations.
Facebook’s purchase of virtual reality firm Oculus Rift could, in theory, become a golden goose for advertisers, says ISBA’s Mario Yiannacou – but let’s not get carried away…
An audience of 4 million viewers watched as Peter Capaldi’s Cardinal Richelieu turned the pantomime theatrics all the way up, resulting in an 18% share and failing to fend off Endeavour.
The seven shareholders in YouView will continue to invest in the platform for another five years, however financial contributions are set to see significant cuts.