Involving 60 homes in London over a six-month period, the trial is to become the first substantial test of a meter design.
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Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.
As Germany took the 2014 World Cup title in an extra-time win against Argentina, broadcasters around the world joined in celebrating an outstanding set of results for TV viewing from the tournament.
The Marketing Contradictionary highlights and explains common advertising and marketing terms on websites, blogs and online publications.
Just 24 hours after the Tournament That Shall Not Be Named finally wrapped up, the nation’s TV schedule snapped back into normality.
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
Sunday night saw enthused football fans reach a frenzy of global proportions with all eyes on the Estadio do Maracana in Rio de Janeiro, as – at long last – the FIFA World Cup 2014 (7pm) tournament finally came to an end.
TNS’s Connected Life study reveals that almost half of people who watch TV in the evening simultaneously engage in other digital activities.
In a world first, Kantar Media has been given a four year contract for the provision of Dutch cross platform ratings from September 2015.
Tl;dr – tech-slang for too long; didn’t read – captures the acute problem brands now face when communicating with audiences. So what can we do? asks OMD UK’s Hamid Habib.