The latest Consumer ABC results for July-December 2013 reveal little change for the News & Current Affairs sector.
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Virgin Media’s TiVo box made its debut in December 2010.
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital’s Sue Hunt – but it really doesn’t need to be so complicated.
Expected to appeal to a younger, female audience, ITVBe will become the exclusive home of ITV’s The Only Way is Essex, as well as featuring acquired content, including US Real Housewives.
Let’s assume for a moment, writes Raymond Snoddy, that Lord Grade’s plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences…
A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.
James Whitmore, managing director of Route, warns of the danger of combining complex data.
The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.
The Connected 100 global survey has been conducted in order to examine the changing trends in the connected entertainment ecosystem and better develop strategies to profit from internet TV.
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.
