A total of 40.8 million people were online in the UK over the month of December, according to data released by online measurement company Nielsen.
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Speaking at the Advertising Association’s LEAD event on Thursday, John Cridland argued that for SMEs to further invest in advertising, small and medium-sized enterprises need to be treated more differently than they currently are.
In the week that Google, Apple, Facebook and Amazon all report earnings this week, Simon Andrews, founder of Addictive!, takes a look at how the tech giants are shaping the market.
Through correct integration, the IPA hopes that it will be possible to leverage further insights.
The final quarter of 2013 saw BT contribute 60% of net additions to the UK broadband market, while reaching record numbers for fibre take-up.
The Silent Witness (BBC One, 9pm) gang snapped on their latex gloves, perfected the super serious expression that comes with the job and headed off for one last case.
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
Nintendo sold just 2.4 million Wii U consoles in the nine months ending 31 December – far below projected sales for the Japanese entertainment company.
Second screening has made a key feature of smart TVs largely redundant before they’ve even begun to be understood, says Research the Media’s Richard Marks.
Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.