The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
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Speaking to Broadcast, Cheryl Taylor said that tablets and mobiles have become the first screen for children.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
The additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.