Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG’s Simon Pont. So is timeless brand thinking set for a welcome homecoming?
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Ex-Daily Telegraph editor Tony Gallagher – who was sacked in January, much to everyone’s surprise – has announced that he has started a new job…in a restaurant
Mobile Twitter users were also found to be highly engaged with brands, with 62% following a brand, 25% using Twitter while shopping and 75% on the platform while watching TV.
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
The multi-year agreement will provide Comcast’s US broadband customers with high-quality Netflix video.
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.
The annual Connected Consumer Conference will take place on 11 and 12 March – an unmissable two-day event covering technology, research and innovation in the connected world.
Amazon has today announced it is to launch the “UK’s most complete digital video service”, re-branding its LOVEFiLM service and incorporating it into its UK website via Amazon Prime.
Six leading newspaper groups are joining forces to create a package across all of their platforms on a single day, offering agencies an audience of 20 million in one go.