More Newsline articles

Industry is wrongly confusing ‘programmatic’ with ‘real time bidding’, says Videology’s Jana Eisenstein – and the misuse of the terms is needlessly driving business away.

The Big Benefits Row featured intellectual luminaries such as Matthew Wright and the ever-lovely Kate Hopkins, just to prove to the nation that Channel 5 can ‘do’ debate.

MediaTel announces the final line-up to Thursday’s Video Upfronts, with late editions including YouTube sensation Callux, Liquid Thread’s Rupert Britton and Spirit Digital Media’s Peter Cowley.

The platform will offer ‘native’ advertising across all channels, alongside standard display ads, in a bid to allow commercial partners to speak directly to the consumer in an “authentic and meaningful” way.

Freesat has announced strong results for the final quarter of 2013, adding 31,000 homes and bringing total households served to over 1.8 million.

There seems to be a growing body of opinion that mass marketing – and the waste that comes with it – is the way to go, says Dominic Mills – The trouble is that none of this fits well with the drive for accountability.

Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.

The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis’ Will King – and proves that mobile devices are now central to the way we shop.

5.4 million (down from the opening episode’s 7.4 million ) viewers watched as one of the Muskehounds had to face up to his past, netting a 22% share and a fittingly fun end to the weekend.

Freesat will become the only free TV platform or service to feature the BBC apps.