Mobile and tablet devices accounted for 32% of all requests in June, while PCs made up a record low of 44%.
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As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…
New York’s Pivotal Research Group has cautioned that media owners whose revenue base is skewed towards advertising – and especially those whose advertiser base skews towards large brands – are likely to see negative impacts from the Publicis and Omnicom merger.
Titles including Front, Loaded, Nuts and Zoo have been given until 9 September to cover their front pages, or they will be taken off sale.
Absolute Radio, formerly Virgin Radio, was bought by Bennett, Coleman and Co in 2008 for £53.2 million, and was recently valued at £10-15 million.
Revenue was up 7% to over £7 million, while the corporation’s services saw strong growth too, with paid-for subscription up 3.3 million to a total of 31.6 million.
Chromecast allows anybody with a smartphone, tablet or computer to play shows from certain sites and apps on home television sets.
Brian Jacobs, Founder, BJ&A; Founder Director, Enreach explains the dilemma that many media agencies face, and tells us why the future for these agencies lies in planning…
The channel is to become the first commercial broadcaster to offer free offline mobile catch-up content.
It is well known that the amount of ad impressions does not equate to the number of actual ad views, but staggering new research from comScore has revealed the full extent of the challenge facing advertisers. Vibrant Media’s head of UK sales, Sam Pattison, explains…