BrandPoint will offer online video the ‘same accountability as TV’ by proving that a target audience was reached, allowing for advertisers to select age and gender targets across a number of video formats.
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Antony Ceravolo, chief executive and founder of ECNlive, takes a look at how the world’s oldest advertising medium is having its roots shaken by innovative new technologies – and tells us how it’s taken his business to whole new levels.
In the third instalment of News International’s Future Laboratory news trends, Abba Newbery takes a look a trend that’s already seeing heavy investment from newsbrands: Convivial News – where connections between like-minded readers has created huge new commercial and engagement opportunities.
The acquisition of Red Bee Media will increase Ericsson’s broadband services business to approximately 4,000 employees, as well as adding new operations in Europe and Australia.
The UK’s soaps ruled the airwaves on Monday as a fresh batch of over the top drama grabbed last night’s top four spots.
It’s been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content – but what if the consumer was given the option to pay what they wanted? It’s not madness says GfK’s Colin Strong – and the evidence from other digital businesses suggest it’s worth a closer look…
YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills – the online video giant is needlessly butting into their territory and we should expect a backlash.
The average Brit claims to record just under nine hours of TV and spends around six hours watching programmes on demand, according to the first YouView census into national television habits for 2013.
300,000 people downloaded the app after the return of Channel 4’s live programme last weekend.
With most of the country enjoying unseasonal good weather on Saturday, the BBC attempted to lure in audiences with bite sized helpings of Glastonbury and Wimbledon 2013 but they just weren’t biting.