The Ashes Event Centre will offer live ball-by-ball coverage and feature an integrated ‘Hawk-Eye’ app that gives viewers the opportunity to review every ball via a host of analysis tools.
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In the second of our series looking at the future of Britain, OMD UK’s insights director Chris Worrell explains how, in ‘Creative Britain’, brands need to think quickly and nimbly – because if they don’t, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.
In the final five minutes of the Wimbledon men’s final, 120,000 tweets were generated per minute, with the two week competition resulting in a 20% surge in Murray’s Twitter followers.
After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?
After Wimbledon helped the weekend’s TV audiences reach the dreamy heights of yesteryear, Monday saw summer audiences crash back down to reality.
It has suffered from a poor image in the past, but in the last ten years media barter has cleaned up its act says Frances Dickens, chief executive and co-founder of Astus Group – and as the pressure mounts to save money, expect it to become more commonplace.
If an agency wants to get famous and secure the opportunity to produce great work in a win-win scenario, then there is a very particular client that many would never touch with a bargepole – but for the right agency it’s a gift horse not to be spurned says Dominic Mills
Andy Murray’s nail-biting victory yesterday made the second biggest audience in Wimbledon history behind Borg vs McEnroe in 1980, and the highest television rating of the year so far.
The newspaper and magazine industry has today set out plans for a new press regulator despite the ongoing Government impasse.
From 12 August the Sony Gold winning radio presenter will present between 10am and 1pm every weekday accompanied by guests from the world of sport and beyond.