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Carat UK managing director Neil Jones has joined News International as director of commercial strategy, while Jeremy Schwartz, former marketing director at L’oreal and Sainsbury’s, has been appointed to the board-level role of chief marketing officer.Jones will report directly to Paul Hayes, managing director of News International commercial. He joins News International after 18 years… Continue reading Carat UK marketing director joins News International

The customer publishing industry has experienced impressive growth in the face of a tough economic climate, according to new market research from Mintel, commissioned by the Association of Publishing Agencies (APA) and sponsored by DHL.The report reveals that since the last study three years ago the customer publishing industry has grown to a value of… Continue reading New research reveals customer publishing showing impressive growth

Channel 4 has today launched a new version of its youth insight project, UK Tribes, with a number of new features including the introduction of five new tribes.The revised website, which originally launched in 2006 with the objective of giving agencies and advertisers a guide to UK youth culture, features additional findings on the current… Continue reading C4 unveils new UK Tribes website

BBC One’s controversial return of Friday Night with Jonathan Ross attracted more than 5 million peak viewers and an impressive 30% average audience share.More than 4.7 million average viewers tuned in to see Ross return to their TV screens this weekend – following his three month ban after the Sachgate affair last year – boosting… Continue reading Ross’ comeback wins over 5 million viewers

Trinity Mirror is set to partner with social media platform Pluck in a bid to boost interactivity across its newspaper websites – Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.Trinity plans to use Pluck’s SiteLife platform to offer social media tools to its key national and regional newspaper websites, to strengthen user experience, according to reports.The publishing group will… Continue reading Trinity Mirror partners with Pluck

The Committee of Advertising Practice (CAP) has made changes to its code following the introduction of new European legislation on nutrition and health claims made on food.The European legislation – which seeks to protect consumers from misleading or false claims made on foods – becomes enforceable immediately as it reflects the law.The new rules have… Continue reading CAP changes code following EC ruling on food claims

The marketing director for the Sun and News of the World, Roland Agambar, has joined rival Associated Newspapers.His move comes as News International appoints former Coca-Cola marketer Jeremy Schwarz to become its first chief marketing officer.In his new role, Agambar will be responsible for marketing across the Daily Mail and Mail on Sunday, reporting to… Continue reading Agambar leaves News International for Associated Newspapers

DAB radios managed to weather the retail storm this Christmas, boasting sales of more than half a million products in December.According to figures from the Digital Radio Development Bureau (DRDB), DAB digital radio sold over 2 million products in 2008, up 3% year on year, with 8.53 million cumulative DAB sales to the end of… Continue reading DAB radio sales up over Christmas

Independent News & Media has unveiled a series of cost-cutting measures and has promised to focus on “eliminating any loss-making businesses”. In a trading statement released today, INM said that it has failed to find a buyer for its 39% stake in Australian and New Zealand media business APN. The group had hoped to cut… Continue reading Independent News & Media unveils cost-cutting measures

Most young TV viewers in the US are already living in a post-DVR world with much greater availability of online video both legally and also via peer-to-peer sources, according to new research from Solutions Research Group. Solutions Research Group interviewed 1,200 Americans aged 12 and older in November 2008 for the Prime Time is Anytime… Continue reading US TV viewers living in ‘post-DVR world’