There was a lot going on in the TV industry in 2008, with major players moving jobs, Channel 4’s funding gap and the rapid growth of digital TV just some of the big themes to emerge.At the end of January, the Office of Fair Trading began its review of the Contracts Rights Renewal (CRR) mechanism,… Continue reading 2008 round-up: Television
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One of the largest advertising agencies in the world, JWT, has released its list of 90 things to watch out for in 2009, including newspapers’ migration to digital, personalised mobile phones and online TV networks.JWT’s ’90 Things to Watch in 2009′, which comes from the agency’s data and research analysis in New York, as well… Continue reading JWT’s “90 Things to Watch in 2009”
Cross-media audience measurement is a better indicator of newspaper reach than just print circulation, according to a gathering of media measurement organisations from around the world.At a meeting in New York of the Media Measurement Integration Task Force participants acknowledged that advertisers and agencies continue to rely on print circulation as a measure of a… Continue reading Newspaper task force examines cross-media audience measurement
Samsung has signed a landmark deal with Yahoo! which will see the companies launch a series of flat screen HD TVs this spring allowing users to access the internet while watching TV.Thanks to the Yahoo Widget Engine, UK users will be able to surf the internet and access services such as Flickr, YouTube and eBay… Continue reading Samsung and Yahoo! to launch internet enabled TVs
News International is set to up the cover price of the Saturday edition of The Times and The Sunday Times by 10p in Scotland, matching the title’s cover prices south of the border.The two papers will be priced at £1.50 and £2 respectively from this weekend, though the weekday issue will remain unchanged at 90p,… Continue reading Times increases cover price in Scotland
Weekly classified car magazine Exchange & Mart is set to close the doors on its print publication next month to concentrate on its online site, exchangeandmart.co.uk.The closure could result in up to 80 redundancies at regional publisher Newsquest, which bought the title in 2005 from United Business Media as part of a £50.25 million deal… Continue reading Exchange & Mart migrates to digital-only format
It was a year of contrasting fortunes for the magazine industry in 2008, with titles closing and circulations falling for many, although there were signs of where the future could lie as digital mags began to take off and free titles showed their worth.There was big news at the start of the year as Emap… Continue reading 2008 round-up: Magazines
ITV’s crime thriller finale attracted more than 7.6 million peak viewers at 9pm last night.The second part of Above Suspicion secured the peak audience for ITV1 during the all-important 9pm to 10pm slot with 7.3 million average viewers and a 28.8% audience share.At the same time, Channel 4’s Celebrity Big Brother just lost out to… Continue reading Above Suspicion finale pulls in 7.6 million viewers
The gaming industry is growing at an unparalleled pace with the take-up of massively multiplayer online (MMO) games and virtual worlds. Ed Bartlett, co-founder of in-game advertising company IGA Worldwide, details the opportunities that this new frontier offers brands…Since Sony launched the PlayStation in 1995, gaming has stepped out of the confines of the teenage… Continue reading MMOs – the new virtual frontier for brands?
TV advertising revenues could be down by up to 20% year on year this month, according to media buying agency sources.A 12% fall in TV ad revenue is one of the most optimistic forecasts, with a decline of up to 20% predicted by a number of media buyers, according to reports.This forecast falls below the… Continue reading TV ad revenues could drop by 20% this month
