More Newsline articles

The mobile phone is the favoured digital device amongst 16-30 year olds, narrowly beating the computer into second place, according to a new study carried out by lifestyle research consultancy, Tuned In. The 1,000 person online survey scrutinised how young people are interacting with a range of digital media, with a key area of focus… Continue reading Mobile phones are the most popular digital device among young people

The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that 73% of marketers believe the UK will be in recession in 2009, and 70% believe conditions for the UK economy will worsen in the year ahead. However, the survey, completed for The Institute by Ipsos MORI, also reveals that 11% of marketers remain optimistic… Continue reading CIM Publishes Latest Marketing Trends Survey

eMarketer’s revised projection for US online ad growth, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008, said eMarketer. In August, eMarketer predicted online ad spending would grow 14.5%… Continue reading eMarketer revises down US online ad growth

The government has withdrawn its plans to award £14 million to Channel 4 to help the broadcaster with the cost of the digital switchover.In a statement today, culture secretary Andy Burnham, said the plan had been overtaken by events because forthcoming proposals on Channel 4’s future funding would be “more wide-ranging”, according to reports.The government… Continue reading Government withdraws Channel 4 funding plans

ITV1’s live coverage of the Villarreal v Manchester United match pulled in almost 6 million peak viewers last night.The UEFA Champions League Group E game, which saw both teams fail to score, attracted 4.7 million average viewers and a 19.9% audience share between 7.30pm and 10pm.Meanwhile, in between the match, BBC One had its share… Continue reading UEFA Champions League scores 6 million viewers

Speaking at MediaTel Group ‘Future of Online’ seminar, Nick Suckley, founding partner of agenda21, said: “I have a problem in that I don’t like any one media owner being dominant… competition is good.”However, Dominic Allon, industry leader, Agency at Google, argued that “the competition is only one click away. If someone does build a better… Continue reading Google: “We want agencies to thrive”

Ibrahimi, speaking at MediaTel Group’s ‘Future of Online’ seminar, said: “We’re expecting between 5% and 8% growth this year – I’ve read many, many reports over the last six months that still maintain double digit growth and I do wonder where on earth they are getting their figures from, because at the sharp end, having… Continue reading Double digit growth forecasts for online are “too optimistic”

LinkedIn, the business social networkng site, has launched a new search service that enables users to refine their searches for other members.The new platform will allow members to fill in more than a dozen data fields, such as name, company and school, in order to find fellow members, according to reports.LinkedIn have also added an… Continue reading LinkedIn launches new search service

At least five parties have entered the second round of bidding for Global Radio’s Midland stations.The first round of bids for the five Midlands stations ranged from around £30 million to £40 million, according to reports.A number of consortiums are thought to be interested in purchasing the stations, including one led by the former Chrysalis… Continue reading Five parties bid for Global’s Midlands stations

Panelist Robert Horler, managing director of Diffiniti, said: “We haven’t engaged with things like JICIMS as quickly as we might have, but I honestly believe that it isn’t a silver bullet.”He added that “there needs to be an awful lot more work time and investment” spent on issues such as engaging online around brand advertising… Continue reading JICIMS is “not a silver bullet”